#KISS KEEP IT SIMPLE STUPID MOVIE MOVIE#
#KISS KEEP IT SIMPLE STUPID MOVIE TV#

If you haven’t seen the movie, I am not giving you any spoilers now. “Don’t leave it to the kids.” If you’ve seen the movie, you know what I am talking about. “Don’t ask what the nation did for you instead ask what you did for the nation.” It’s maybe not a subtext but the main text of the movie. #Pathaan - Shah Rukh Khan January 28, 2023 If there is one truth it is : ki hum sab ek hi maa aur pita ki santaan hain. He echoes that sentiment in the following tweet too. It’s nation first and everything else next. When asked if he’s a Muslim, Pathaan shares a simple truth-as an orphan he has no clue which religion he belongs to, but whatever he is today is because of what the people of this country made him. That’s a simple yet massive reset of public perception about politicians. In one scene where there’s talk about not paying a ransom, Pathaan asks if the same standards are applied to politicians. Politicians are actually sent back to their factory settings. Politicians have no place in the story it’s only nation first and then the soldiers who protect the nation. Going by the current trend of appeasing the powers at the centre, we expect that at some point the Prime Minister and Home Minister will be invoked in a glorious manner.

#KISS KEEP IT SIMPLE STUPID MOVIE MOVIE#

Movie starts with the mention of abolition of Article 370 in Kashmir-that’s the trigger for the rest of the movie. While the story might be simple, there’s solid yet very simple subtext that doesn’t distract us from the proceedings on screen. The story doesn’t go into any other unnecessary tangents or melodrama, with everything zooming ahead at rocket speed to saving the world. There’s only one song in the movie and that too to advance the narrative, and one song during the end credits. The story starts with the threat and everything else in the movie, one spectacular action block after another, leads to the point at the end of the movie where the threat is eliminated. With Pathaan he keeps it super simple: Pathaan has to come back from vanvaas to save the world. Sharhrukh Khan tried some crazy concepts in recent times with movies like Zero, Fan, Jab Harry Met Sejal-all extremely complicated with layers of subtext and what not, let’s not get into all that-we can simply say they weren’t simple movies. The general audience did the rest at the box office.

#KISS KEEP IT SIMPLE STUPID MOVIE TV#

Once again, instead of going to TV channels and giving interviews or explanations SRK simply uses the power of Twitter to show how serious he is about those bringing in negativity towards the film.īeta badhon se aise baat nahi karte!! - Shah Rukh Khan January 4, 2023 Irrespective of the saffron bikini, the boycott gang was working overtime to stop people from watching the film-a general trend over the last few years where Bollywood has been systematically demonised. #Pathaan - Shah Rukh Khan January 28, 2023Īlong with that there were two songs, one teaser and one trailer-all on YouTube-that’s all. Maine socha Sher interview nahi karte toh iss baar main bhi nahi karunga!!! Bas Jungle mein aakar dekh lo. Here’s the logic straight from the horse’s mouth, or should I say lion’s mouth….boom! It was the smartest move from one of the smartest marketing brains of the film industry. Those sessions gave enough fodder for all media outlets to generate unlimited buzz about the movie. In this age of relentless movie promotions, this film was an exception-we saw no interviews to the media, no roadshows, no pre-release events, no nonsense-just simple AMA (ask me anything) sessions on Twitter with the hashtag #AskSRK. At places I’ll use Shahrukh Khan’s tweets to help with the story. Let me elaborate with a similar KISS approach. The same principle is also used to structure and mount the film too. That’s exactly what Shahrukh Khan did to set up the stage for Pathaan’s blockbuster success.

The KISS principle states that most systems work best if they are kept simple rather than made complicated. However, what he said is just the partial truth and he did KISS.īefore you jump to other conclusions- KISS means Keep it simple, stupid! That was Shahrukh Khan’s response to a silly question on Twitter during one of his many #AskSRK sessions before the release of Pathaan.

Kiss keep it simple stupid movie